01888nam 22005413 450 991076048810332120230630002323.01-78924-556-71-78924-557-5(CKB)4100000011918462(MiAaPQ)EBC6578051(Au-PeEL)EBL6578051(OCoLC)1224042435(NjHacI)994100000011918462(EXLCZ)99410000001191846220210901d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierNutrition and Feeding of Organic Cattle2nd ed.Oxford :CAB International,2021.©2021.1 online resource (301 pages)1-78924-555-9 After an overview of the principles behind organic cattle production, this book presents how to feed cattle in order to meet organic standards. Including a comprehensive summary of ruminant digestive processes and nutrition, this new edition considers sustainability, profitability, declining organic feed supplies and diet-related health issues.CattleFeeding and feedsBeef cattleFeeding and feedsDairy cattleFeeding and feedsOrganic farmingFeedsCompositionCattleFeeding and feeds.Beef cattleFeeding and feeds.Dairy cattleFeeding and feeds.Organic farming.FeedsComposition.636.2085Blair Robert181683Thompson Ali1439282MiAaPQMiAaPQMiAaPQBOOK9910760488103321Nutrition and Feeding of Organic Cattle3601555UNINA03988nam 2200613 a 450 991077920940332120161219111451.00-7619-1244-41-322-41705-91-4522-6458-9(CKB)2550000000105788(EBL)996946(OCoLC)819566961(SSID)ssj0000675692(PQKBManifestationID)12310376(PQKBTitleCode)TC0000675692(PQKBWorkID)10670412(PQKB)10737723(MiAaPQ)EBC996946(OCoLC)1007857911(StDuBDS)EDZ0000085677(EXLCZ)99255000000010578820120522d2000 fy| 0engur|||||||||||txtccrInternational advertising[electronic resource] realities and myths /edited by John Philip JonesThousand Oaks, Calif. ;London SAGEc20001 online resource (412 p.) illDescription based upon print version of record.1-4522-3133-8 0-7619-1245-2 Includes bibliographical references and index.Cover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth?Part II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency SceneChapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From JapanChapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the ContributorsThis is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.AdvertisingAdvertising media planningComparative advertisingAdvertising.Advertising media planning.Comparative advertising.659.1Jones John Philip520552StDuBDSStDuBDSBOOK9910779209403321International advertising3756047UNINA