04278oam 2200733I 450 991077919250332120230802004939.01-136-80934-11-280-66108-997866136380140-203-82858-51-136-80935-X10.4324/9780203828588 (CKB)2550000000100165(EBL)958619(OCoLC)798530502(SSID)ssj0000658206(PQKBManifestationID)11399187(PQKBTitleCode)TC0000658206(PQKBWorkID)10681660(PQKB)10782927(MiAaPQ)EBC958619(Au-PeEL)EBL958619(CaPaEBR)ebr10558497(CaONFJC)MIL363801(OCoLC)795124259(EXLCZ)99255000000010016520180706d2012 uy 0engur|n|---|||||txtccrThe psychology of entertainment media blurring the lines between entertainment and persuasion /edited by L.J. Shrum2nd ed.New York :Routledge,2012.1 online resource (365 p.)Description based upon print version of record.1-138-11060-4 1-84872-944-8 Includes bibliographical references and index.Cover; The psychology of entertainment media; Copyright; Contents; Preface; About the Authors; Chapter 1. What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media; Section I: Embedding Promotions Within Entertainment Media: Product Placement Effects and How they Work; Chapter 2. Product Integration: Current Practices and New Directions; Chapter 3. As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product PlacementChapter 4. Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual FluencyChapter 5. Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion?; Section II: The Programs Between the Ads:The Persuasive Power of Entertainment Media; Chapter 6. The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values; Chapter 7. Flying With Icarus: Narrative Transportation and the Persuasiveness of EntertainmentChapter 8. Seeing Is Believing: Toward a Theory of Media Imagery and Social LearningChapter 9. Alcohol Messages in Television Series: Content and Effects; Chapter 10. Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior; Chapter 11. Learning Aggression Through the Media: Comparing Psychological and Communication Approaches; Chapter 12. Paths From Television Violence to Aggression: Reinterpreting the Evidence; Author Index; Subject IndexIn this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and rSubliminal advertisingAdvertisingPsychological aspectsMass mediaPsychological aspectsPersuasion (Psychology)Manipulative behaviorSubliminal advertising.AdvertisingPsychological aspects.Mass mediaPsychological aspects.Persuasion (Psychology)Manipulative behavior.659.101/9Shrum L. J1538157MiAaPQMiAaPQMiAaPQBOOK9910779192503321The psychology of entertainment media3787949UNINA