03565nam 2200673 a 450 991077909620332120230126202744.01-118-23965-21-280-59197-897866136218011-118-22633-X(CKB)2550000000082763(EBL)818121(OCoLC)775301841(SSID)ssj0000623437(PQKBManifestationID)11427726(PQKBTitleCode)TC0000623437(PQKBWorkID)10665868(PQKB)11727105(Au-PeEL)EBL818121(CaPaEBR)ebr10531498(CaONFJC)MIL362180(OCoLC)785779944(CaSebORM)9781118167465(MiAaPQ)EBC818121(EXLCZ)99255000000008276320120309d2012 uy 0engur|n|---|||||txtccrSocial TV[electronic resource] how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /Mike Proulx, Stacey Shepatin1st editionHoboken, N.J. John Wiley & Sons20121 online resource (290 p.)Includes index.1-118-16746-5 Includes bibliographical references (p. 245-258) and index.Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile; Contents; Preface; Acknowledgments; About the Authors; Introduction; 1: The Backchannel: Bringing the Social Conversation to the Forefront; 2: Social TV Guides: Curating Social Media for Content Discovery; 3: TV Check-In Services: Creating Vertical Social Networks around Television; 4: The Second Screen: Enhancing TV with Synched Content Experiences; 5: Social TV Ratings: Adding a New Dimension to Television Audience Measurement6: Bridge Content: Driving Engagement In-Between Episode Airings7: Audience Addressability: Using Online and Direct Mail Targeting Practices on TV; 8: TV Everywhere: Watching TV Content Whenever and Wherever; 9: Connected TVs: Blending Online Content with Television Content; 10: Conclusion (for Now): Connecting the Dots; 11: To Be Continued . . .: Filling in the Gaps; Notes; IndexThe Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigTelevision programsInternet marketingOnline social networksTelevision programsSocial aspectsTelevision programsInternet marketing.Online social networks.Television programsSocial aspects.658.872659.02854678Proulx Mike1570821Shepatin Stacey1570822MiAaPQMiAaPQMiAaPQBOOK9910779096203321Social TV3844738UNINA