02769oam 2200661I 450 991077904820332120230802004703.01-136-65799-11-283-44139-X97866134413930-203-80681-61-136-65800-910.4324/9780203806814 (CKB)2550000000089432(EBL)958245(OCoLC)798532046(SSID)ssj0000600692(PQKBManifestationID)11393411(PQKBTitleCode)TC0000600692(PQKBWorkID)10601078(PQKB)11253575(MiAaPQ)EBC958245(Au-PeEL)EBL958245(CaPaEBR)ebr10531771(CaONFJC)MIL344139(OCoLC)995528395(EXLCZ)99255000000008943220180706d2012 uy 0engur|n|---|||||txtccrBranding post-communist nations marketizing national identities in the "new" Europe /edited by Nadia KanevaNew York :Routledge,2012.1 online resource (260 p.)Routledge research in cultural and media studies ;33Description based upon print version of record.1-138-77677-7 0-415-88275-3 Includes bibliographical references and index.pt. 1. Promises and problems of post-Communist nation branding -- pt. 2. Agents, institutions, practices -- pt. 3. Representations, mediations, narrations.Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of ""transitional"" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their Routledge research in cultural and media studies ;33.Political cultureEurope, EasternNationalismEurope, EasternEurope, EasternPolitics and government1989-Political cultureNationalism306.20947Kaneva Nadia1546243MiAaPQMiAaPQMiAaPQBOOK9910779048203321Branding post-communist nations3801682UNINA