03573nam 2200733 a 450 991077884690332120230421035949.0979-88-908666-0-80-8078-6426-9(CKB)111004368564684(EBL)837906(OCoLC)137342397(SSID)ssj0000195973(PQKBManifestationID)12021050(PQKBTitleCode)TC0000195973(PQKBWorkID)10131836(PQKB)11158039(SSID)ssj0000638166(PQKBManifestationID)12255164(PQKBTitleCode)TC0000638166(PQKBWorkID)10714188(PQKB)11424160(Au-PeEL)EBL837906(CaPaEBR)ebr10528250(CaONFJC)MIL929683(MiAaPQ)EBC837906(EXLCZ)9911100436856468419910611d1992 uy 0engur|n|---|||||txtccrThe making of middle/brow culture[electronic resource] /Joan Shelley RubinChapel Hill University of North Carolina Pressc19921 online resource (439 p.)Description based upon print version of record.0-8078-4354-7 0-8078-2010-5 Includes bibliographical references and index.Contents; Acknowledgments; Introduction; Chapter 1. Self, Culture, and Self-Culture in America; Chapter 2. The ""Higher Journalism"" Realigned: Stuart Pratt Sherman, Irita Van Doren, and Books; Chapter 3. Why Do You Disappoint Yourself?: The Early History of the Book-of-the-Month Club; Chapter 4. Classics and Commercials: John Erskine and ""Great Books""; Chapter 5. Merchant of Light: Will Durant and the Vogue of the ""Outline""; Chapter 6. Information, Please!: Book Programs on Commercial Radio; Notes; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; YZPermissions; illustrationsThe proliferation of book clubs, reading groups, ""outline"" volumes, and new forms of book reviewing in the first half of the twentieth century influenced the tastes and pastimes of millions of Americans. Joan Rubin here provides the first comprehensive analysis of this phenomenon, the rise of American middlebrow culture, and the values encompassed by it.Rubin centers her discussion on five important expressions of the middlebrow: the founding of the Book-of-the-Month Club; the beginnings of ""great books"" programs; the creation of the New York Herald Tribune's book-review sectionBooks and readingUnited StatesHistory20th centuryLiteratureAppreciationUnited StatesHistory20th centuryArt appreciationUnited StatesHistory20th centuryPopular cultureUnited StatesHistory20th centuryMiddle classUnited StatesHistory20th centurySelf-cultureHistory20th centuryBooks and readingHistoryLiteratureAppreciationHistoryArt appreciationHistoryPopular cultureHistoryMiddle classHistorySelf-cultureHistory028/.9/0973Rubin Joan Shelley1947-1462624MiAaPQMiAaPQMiAaPQBOOK9910778846903321The making of middle3735448UNINA