02575nam 2200649Ia 450 991077824350332120230721032115.01-281-20527-397866112052701-85418-621-31-4356-3160-9(CKB)1000000000484209(EBL)328652(OCoLC)209336729(SSID)ssj0000448658(PQKBManifestationID)11285333(PQKBTitleCode)TC0000448658(PQKBWorkID)10391837(PQKB)11388700(MiAaPQ)EBC328652(Au-PeEL)EBL328652(CaPaEBR)ebr10210849(CaONFJC)MIL120527(OCoLC)194452246(EXLCZ)99100000000048420920070815d2007 uy 0engur|n|---|||||txtccrThe marketing strategy desktop guide[electronic resource] /Norton Paley2nd ed.London Thorogoodc20071 online resource (266 p.)Desktop GuideDescription based upon print version of record.1-85418-490-3 1-85418-491-1 About the author; Icons; Contents; Introduction; 1. How to manage marketing in the 21st century; 2. How to manage your marketing strategy (Part 1); 3. How to manage your marketing strategy (Part 2); 4. How to manage your competitor intelligence; 5. How to manage your strategic marketing plans; 6. How to manage your markets: The power of segmentation; 7. How to manage your product strategy; 8. How to manage your communications strategy; 9. How to manage your pricing strategy; 10. How to manage your distribution strategy; 11. How to think like a strategistA valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.Desktop GuideMarketingManagementMarketingPlanningStrategic planningMarketingManagement.MarketingPlanning.Strategic planning.658.8Paley Norton881779MiAaPQMiAaPQMiAaPQBOOK9910778243503321The marketing strategy desktop guide2289557UNINA