02622nam 2200589Ia 450 991077813400332120230721022346.01-84150-331-2(CKB)1000000000787758(EBL)457087(OCoLC)646814591(SSID)ssj0000423987(PQKBManifestationID)11965153(PQKBTitleCode)TC0000423987(PQKBWorkID)10468965(PQKB)10258238(MiAaPQ)EBC457087(Au-PeEL)EBL457087(CaPaEBR)ebr10318118(CaONFJC)MIL929045(EXLCZ)99100000000078775820090818d2009 uy 0engur|n|---|||||txtccrNew flows in global TV[electronic resource] /Albert MoranBristol ;Chicago Intellect20091 online resource (186 p.)Description based upon print version of record.1-84150-194-8 Includes bibliographical references (p. [161]-174) and index.Front Cover; Preliminary Pages; Contents; Preface; Acknowledgements; Chapter 1 - Issues; Chapter 2 - Places; Chapter 3 - Rhetorics; Chapter 4 - Stars; Chapter 5 - Languages; Chapter 6 - Geographies; Chapter 7 - Envoys; Chapter 8 - Piracy; Chapter 9 - Outposts; Chapter 10 - New flows in global TV; References; Index; Back CoverAlthough TV distribution has undergone a massive increase in volume and value over the past fifty years, there is a systematic lack of both curiosity and knowledge on the part of both industry and scholars about this area.This book assists in the filling of this gap by studying what, in fact, occurs in global trade in TV program formats within international markets such as Cannes, Las Vegas and Singapore. The study investigates key components of this trade, thereby elucidating the crucial dynamics at work in the most significant contemporary transnational cultural industry.Television and the artsTelevision broadcastingMarketingTelevision programsMarketingTelevision and the arts.Television broadcastingMarketing.Television programsMarketing.343.09343.09/944384.55Moran Albert1464744MiAaPQMiAaPQMiAaPQBOOK9910778134003321New flows in global TV3843765UNINA