02955nam 2200601Ia 450 991077805190332120230721022114.01-135-21373-91-282-32592-297866123259220-203-87294-0(CKB)1000000000773649(EBL)446885(OCoLC)442984383(SSID)ssj0000200292(PQKBManifestationID)11180900(PQKBTitleCode)TC0000200292(PQKBWorkID)10220460(PQKB)10332978(MiAaPQ)EBC446885(Au-PeEL)EBL446885(CaPaEBR)ebr10320394(CaONFJC)MIL232592(EXLCZ)99100000000077364920090217d2009 uy 0engur|n|---|||||txtccrMedia globalization and the Discovery Channel networks[electronic resource] /by Ole J. MjosNew York Routledge20091 online resource (237 p.)Routledge advances in internationalizing media studies ;4Description based upon print version of record.0-415-80900-2 0-415-99246-X Includes bibliographical references and index.Book Cover; Title; Copyright; Contents; Tables; Figure; Acknowledgments; 1 Media Globalization and Televisual Culture; 2 The Rise of Discovery: 'The World's Number One Nonfiction Media Company'; 3 Discovery the Brand: Image, Reputation, Promise; 4 The Globalization of Factual Entertainment; 5 Discovery's Localization Strategies; 6 Global Resonance: Television Programing for the World; 7 Negotiating the Global and the National Through Televisual Culture; 8 The Duality of Globalization in Discovery; Appendices; Bibliography; IndexThis book is about the relationship between media and globalization, explored through the unique study of the global expansion of Discovery Communications, spearheaded by the Discovery Channel, one of the world's largest providers of factual television programming and media content. The book argues that the study of Discovery's relationship with globalization provides both a specific and a more general practical and theoretical understanding of how the processes of increased linking and interweaving of media and communications unfold and develop, as well as some of the consequences of this.Routledge advances in internationalizing media studies ;4.Television and globalizationTelevision and globalization.302.2345384.55/5Mjos Ole J.1970-847734MiAaPQMiAaPQMiAaPQBOOK9910778051903321Media globalization and the Discovery Channel networks3732095UNINA