04067nam 2200673Ia 450 991077804830332120200520144314.01-135-21891-91-282-32484-597866123248400-203-87412-9(CKB)1000000000773493(EBL)446568(OCoLC)442931172(SSID)ssj0000099265(PQKBManifestationID)11132895(PQKBTitleCode)TC0000099265(PQKBWorkID)10009746(PQKB)10090776(MiAaPQ)EBC446568(Au-PeEL)EBL446568(CaPaEBR)ebr10320412(CaONFJC)MIL232484(OCoLC)639165677(PPN)157019241(EXLCZ)99100000000077349320090127d2009 uy 0engur|n|---|||||txtccrAdvances in tourism destination marketing[electronic resource] /[edited by] Metin Kozak, Juergen Gnoth and Luisa AndreuMilton Park, Abingdon, Oxon ;New York Routledge20091 online resource (280 p.)Advances in tourismDescription based upon print version of record.1-138-88062-0 0-415-49238-6 Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; IndexThis volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations, consumerRoutledge advances in tourism.TourismMarketingTravelTourismMarketing.Travel.910.68/8Kozak M(Metin),1968-857311Gnoth Juergen1553473Andreu Luisa1553474MiAaPQMiAaPQMiAaPQBOOK9910778048303321Advances in tourism destination marketing3814026UNINA