02500nam 2200661 a 450 991077748100332120200520144314.01-281-75786-197866117578610-8144-1017-0(CKB)1000000000441332(EBL)408788(OCoLC)428739751(SSID)ssj0000073559(PQKBManifestationID)11118665(PQKBTitleCode)TC0000073559(PQKBWorkID)10117872(PQKB)11100065(Au-PeEL)EBL408788(CaPaEBR)ebr10271810(CaONFJC)MIL175786(OCoLC)274023238(CaSebORM)9780814401811(MiAaPQ)EBC408788(EXLCZ)99100000000044133220080327d2008 uy 0engur|n|---|||||txtccrThe age curve[electronic resource] how to profit from the coming demographic storm /Kenneth W. Gronbach1st editionNew York American Management Associationc20081 online resource (289 p.)Includes index.0-8144-1794-9 0-8144-0181-3 CONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; A myth-breaking book that will redefine who marketers see as their most valuable customers.Target marketingUnited StatesConsumer behaviorUnited StatesMarketing researchUnited StatesDemographyUnited StatesTarget marketingConsumer behaviorMarketing researchDemography658.8/343Gronbach Kenneth W1565169American Management Association.MiAaPQMiAaPQMiAaPQBOOK9910777481003321The age curve3834589UNINA