02231nam 2200613 a 450 991045746170332120200520144314.00-8156-5136-8(CKB)2550000000051424(OCoLC)759158746(CaPaEBR)ebrary10493610(SSID)ssj0000540882(PQKBManifestationID)11327649(PQKBTitleCode)TC0000540882(PQKBWorkID)10492659(PQKB)11268649(MiAaPQ)EBC3410045(MdBmJHUP)muse3604(Au-PeEL)EBL3410045(CaPaEBR)ebr10493610(CaONFJC)MIL946756(EXLCZ)99255000000005142420080718d2008 uy 0engurcn|||||||||txtccrThe revolutionary roots of modern Yiddish, 1903-1917[electronic resource] /Barry Trachtenberg1st ed.New YorK Syracuse University Pressc20081 online resource (242 p.) Judaic traditions in literature, music, and artBibliographic Level Mode of Issuance: Monograph0-8156-3190-1 Includes bibliographical references and index.Yiddish as instrument and ideology -- The Jewish revolution of 1905 -- From jargon to visnshaft -- Shmuel Niger and the making of Yiddish high culture -- Ber Borochov: science in service of the revolution -- Nokhem Shtif: a contrarian's Yiddishism.Judaic traditions in literature, music, and art.Yiddish languageRussiaHistory20th centuryYiddish languageSocial aspectsRussiaJewsRussiaIntellectual life20th centuryElectronic books.Yiddish languageHistoryYiddish languageSocial aspectsJewsIntellectual life439/.1Trachtenberg Barry952500MiAaPQMiAaPQMiAaPQBOOK9910457461703321The revolutionary roots of modern Yiddish, 1903-19172153307UNINA02502nam 2200649 a 450 991077746120332120230721031441.00-674-26823-70-674-04482-710.4159/9780674044821(CKB)1000000000429569(StDuBDS)AH23050941(SSID)ssj0000114375(PQKBManifestationID)11887323(PQKBTitleCode)TC0000114375(PQKBWorkID)10125516(PQKB)10647758(MiAaPQ)EBC3300154(DE-B1597)457794(OCoLC)432671594(OCoLC)979574184(OCoLC)984653159(DE-B1597)9780674044821(Au-PeEL)EBL3300154(CaPaEBR)ebr10313872(EXLCZ)99100000000042956920070705d2008 uy 0engur|||||||||||txtccrBrand new China[electronic resource] advertising, media, and commercial culture /Jing WangCambridge, Mass. Harvard University Press20081 online resource (xii, 411 p. ) illBibliographic Level Mode of Issuance: Monograph0-674-04708-7 0-674-02680-2 Includes bibliographical references (p. 357-392) and index.Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.AdvertisingChinaMarketingChinaBrand name productsChinaAdvertisingMarketingBrand name products659.1095185.40bclWang Jing1950-889590MiAaPQMiAaPQMiAaPQBOOK9910777461203321Brand new China3826382UNINA