02940oam 2200709I 450 991077734640332120230607214810.09780203994528ebook0203994523ebook9781134568437ebook1134568436ebook978661011590766101159079781134568444ebook1134568444ebook9781280115905128011590410.4324/9780203994528(CKB)1000000000002056(EBL)235149(OCoLC)299570336(SSID)ssj0000137230(PQKBManifestationID)11136126(PQKBTitleCode)TC0000137230(PQKBWorkID)10087714(PQKB)10509598(MiAaPQ)EBC235149(Au-PeEL)EBL235149(CaPaEBR)ebr5007463(CaONFJC)MIL11590(OCoLC)61386972(EXLCZ)99100000000000205620180331d2002 uy 0engurbn#---uuuuutxtrdacontentcrdamediacrrdacarrierDesign management case studies /Robert Jerrard, David Hands and Jack IngramLondon ;New York :Routledge,2002.1 online resource (251 pages) illustrationsDescription based upon print version of record.0415233798 041523378X Includes bibliographical references and index.Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke AssociatesBranding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; IndexThis introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.Industrial designManagementIndustrial designManagement.658.5/75Jerrard Bob907234Hands DavidPh. D.Ingram Jack1959-MiAaPQMiAaPQMiAaPQStDnUADBOOK9910777346403321Design management case studies3704773UNINA