03217nam 2200661Ia 450 991077731140332120200520144314.01-281-14345-697866111434591-84663-705-8(CKB)1000000000413662(EBL)328716(OCoLC)192042432(SSID)ssj0001685119(PQKBManifestationID)16519438(PQKBTitleCode)TC0001685119(PQKBWorkID)15047146(PQKB)10398120(SSID)ssj0000673354(PQKBManifestationID)11931819(PQKBTitleCode)TC0000673354(PQKBWorkID)10643770(PQKB)10782298(MiAaPQ)EBC328716(Au-PeEL)EBL328716(CaPaEBR)ebr10211634(CaONFJC)MIL114345(EXLCZ)99100000000041366219961125d2007 uy 0engur|n|---|||||txtccrCorporate communications[electronic resource] an international journalVolume 12, Number 4Corporate and organizational marketing[Bradford, England] Emerald20071 online resource (118 p.)Corporate Communications: an International Journal - Volume 12, Issue 4Description based upon print version of record.1-84663-704-X Includes bibliographical references.Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for PapersAll of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identiCorporate Communications: an International Journal - Volume 12, Issue 4Business communicationCommunication in managementCommunication in organizationsBusiness communication.Communication in management.Communication in organizations.658.4/5MiAaPQMiAaPQMiAaPQBOOK9910777311403321Corporate communications1759226UNINA