02566nam 2200589Ia 450 991077707190332120230607214712.01-280-47920-597866104792071-84544-667-4(CKB)1000000000001141(EBL)232234(OCoLC)61356204(SSID)ssj0000465895(PQKBManifestationID)11294859(PQKBTitleCode)TC0000465895(PQKBWorkID)10457243(PQKB)11586563(MiAaPQ)EBC232234(Au-PeEL)EBL232234(CaPaEBR)ebr10052781(CaONFJC)MIL47920(OCoLC)70737404(EXLCZ)99100000000000114120000815d2002 uy 0engur|n|---|||||txtccrBusiness marketing in the decade ahead[electronic resource] the key challenges we face /Guest editor Michael K. RichBradford, England Emerald Group Publishingc20021 online resource (136 p.)Journal of Business & Industrial Marketing. No.2/3 ;Vol. 17Description based upon print version of record.0-86176-688-1 Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currencyAbout the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K.Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.Journal of business & industrial marketing ;v. 17, no. 2/3.Industrial marketingMarketingIndustrial marketing.Marketing.658.8Rich Michael K1566075MiAaPQMiAaPQMiAaPQBOOK9910777071903321Business marketing in the decade ahead3836385UNINA