01946nam 22004213u 450 991077703530332120230327170248.01-281-33092-20-335-23491-7(CKB)1000000000411794(EBL)332680(OCoLC)476134083(MiAaPQ)EBC332680(PPN)187308179(EXLCZ)99100000000041179420130923d2007|||| u|| |engur|n|---|||||Key Themes in Media Theory[electronic resource]Maidenhead McGraw-Hill Education20071 online resource (249 p.)Description based upon print version of record.0-335-21813-X Front cover; Half title; Title page; Copyright page; Contents; List of illustrations; Acknowledgements; Chapter 1 What is media theory?; Chapter 2 Behaviourism and media effects; Chapter 3 Modernity and medium theory; Chapter 4 Structuralism and semiotics; Chapter 5 Interactionism and structuration; Chapter 6 Feminisms and gender; Chapter 7 Political economy and postcolonial theory; Chapter 8 Postmodernity and the information society; Chapter 9 Consumerism and everyday life; Chapter 10 Debating media theory; Glossary; Bibliography; Index; Back CoverOffers a critical introduction to the theories of media studies. This book embraces media in their everyday cultural forms - music, internet, film, television, radio, newspapers and magazines - to enable a view of the 'big picture' of media theory.Mass mediaMass media and cultureMass media.Mass media and culture.302.23Laughey Dan1144652AU-PeELAU-PeELAU-PeELBOOK9910777035303321Key Themes in Media Theory3816111UNINA