02401nam 2200457 450 991077617370332120240125061140.090-04-52355-310.1163/9789004523555(CKB)5490000000139430(NjHacI)995490000000139430(EXLCZ)99549000000013943020240125d2022 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierDigital fashion communication an (inter)cultural perspective /Alice Noris, Lorenzo CantoniLeiden :Brill,2022.1 online resource (vi, 147 pages) illustrationsPopular culture (Brill Academic Publishers)90-04-52061-9 Includes bibliographical references."Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them"--Provided by publisher.Popular culture (Brill Academic Publishers)Digital mediaSocial aspectsFashionSocial aspectsFashion writingDigital mediaSocial aspects.FashionSocial aspects.Fashion writing.808.06674692Noris Alice1587236Cantoni LorenzoNjHacINjHaclBOOK9910776173703321Digital fashion communication3874757UNINA