04207nam 22006375 450 991077477280332120231110225817.03-11-073010-310.1515/9783110730104(CKB)5590000000881906(DE-B1597)572908(DE-B1597)9783110730104(MiAaPQ)EBC7015401(Au-PeEL)EBL7015401(OCoLC)1334105099(EXLCZ)99559000000088190620220110h20212022 fg engur||#||||||||txtrdacontentcrdamediacrrdacarrierContesting Nordicness From Scandinavianism to the Nordic Brand /ed. by Jani Marjanen, Johan Strang, Mary HilsonMünchen ;Wien :De Gruyter Oldenbourg,[2021]©20221 online resource (VI, 252 p.)Helsinki Yearbook of Intellectual History ,2698-6205 ;23-11-073501-6 The terms 'Nordic' and 'Scandinavian' are widely used to refer to the politics, society and culture of Denmark, Finland, Iceland, Norway and Sweden. But why have people felt the need to frame things as Nordic and why has the adjective Nordic become so prominent? This book adopts a rhetorical approach, analysing the speech acts which have shaped the meanings of the term. What do the different terms Nordic and Scandinavian have in common, and how have the uses of these terms changed in different historical periods? What accounts for the apparent upsurge in uses of the rhetoric of Nordicness in the 2010s? Drawing on eight case studies of the uses of Nordic and Scandinavian from the nineteenth century to the present day, the book explores the appeal and the flexibility of the rhetoric of Nordicness, in relation to race, openness, gender equality, food, crime fiction, Nordic co-operation and the Nordic model. Arguing that 'Nordic' and 'Scandinavian' are flexible and contested concepts that have been used in different, often contradictory and inherently political ways, the book suggests that the usage of the term has evolved from a means of creating a cultural community, to forging political co-operation and further to marketing models in politics and popular culture. The rhetorical approach also shows how many of the hallmarks of Nordic political culture, such as the Nordic model, Nordic gender equality or Nordic openness are more recent conceptualisations than usually assumed. As such, the book argues for the need to turn attention away from analysing the different components of Nordicness into studying how, when, and for what purpose different features were made Nordic.Helsinki Yearbook of Intellectual History HISTORY / GeneralbisacshIntellectual history.Scandinavian.history of Ideas.nordic.HISTORY / General.948Erkkilä Teroctbhttps://id.loc.gov/vocabulary/relators/ctbHemstad Ruthctbhttps://id.loc.gov/vocabulary/relators/ctbHilson Maryctbhttps://id.loc.gov/vocabulary/relators/ctbHilson Maryedthttp://id.loc.gov/vocabulary/relators/edtHoctor Tom(Thomas),ctbhttps://id.loc.gov/vocabulary/relators/ctbKelting Lilyctbhttps://id.loc.gov/vocabulary/relators/ctbMarjanen Janictbhttps://id.loc.gov/vocabulary/relators/ctbMarjanen Janiedthttp://id.loc.gov/vocabulary/relators/edtMarkkola Pirjoctbhttps://id.loc.gov/vocabulary/relators/ctbStougaard-Nielsen Jakobctbhttps://id.loc.gov/vocabulary/relators/ctbStrang Johanctbhttps://id.loc.gov/vocabulary/relators/ctbStrang Johanedthttp://id.loc.gov/vocabulary/relators/edtWeßel Merlectbhttps://id.loc.gov/vocabulary/relators/ctbDE-B1597DE-B1597BOOK9910774772803321Contesting Nordicness2572768UNINA