02812nam 22006853a 450 991077321480332120250204000233.09781910634462191063446897819106344481910634441978191063443119106344339781910634455191063445X10.14324/111.9781910634431(CKB)5680000000036191(oapen)https://directory.doabooks.org/handle/20.500.12854/27886(MiAaPQ)EBC4863057(ScCtBLL)e464c584-764b-4ff1-90fd-2c4ba274ea9a(OCoLC)945783746(oapen)doab27886(EXLCZ)99568000000003619120250204i20162020 uu engurmn|---annantxtrdacontentcrdamediacrrdacarrierSocial Media in an English VillageDaniel MillerUCL Press2016London :UCL Press,2016.1 electronic resource (220 p.)Why We Post9781910634430 9781910634424 1910634425 Includes bibliographical references and index.1. Welcome to The Glades -- 2. The social media landscape -- 3. Crafting the look -- 4. Social media and social relationships -- 5. Making social media matter -- 6. The wider world -- 7. How English is social media?.Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how 'English' their usage has become. He introduces the 'Goldilocks Strategy': how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but 'just right'.Why we post.Society & social sciencesbicsscSocial & cultural anthropology, ethnographybicsscculturesocial mediasocietyethnographyFacebookInstagramTwitterSociety & social sciencesSocial & cultural anthropology, ethnography302.231Miller Daniel118348ScCtBLLScCtBLLBOOK9910773214803321Social Media in an English Village2290515UNINA