03043nam 22005533 450 991076049780332120231129101822.01-78924-277-01-78924-276-2(CKB)4100000011798734(MiAaPQ)EBC6518531(Au-PeEL)EBL6518531(OCoLC)1195816600(EXLCZ)99410000001179873420210901d2021 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierHumans, Horses and Events ManagementOxford :CAB International,2021.©2021.1 online resource (245 pages)1-78924-275-4 Introduction: Managing and experiencing an equestrian event -- PART 1. THE MAKING OF AN EVENT -- The star of the show: the Icelandic horse -- PART 2. MANAGING THE EVENT -- Strategic management of horse related events: The case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008 -- Event management and organisation: The execution of Landsmót, Reykjavík 2018 -- Segmentation, marketing, venue selection and competitiveness of events -- PART 3. EXPERIENCING THE EVENT -- The Visitor Experience at a horse event -- Volunteering at Landsmót: Gaining knowledge and experience -- Horse welfare at events -- PART 4. THE MEANINGS OF THE EVENT -- Identity construction in relation to niche events: Images of Landsmót in social media -- Multispecies encounters in events -- Landsmót: A short documentary -- PART 5. EVENT IMPACTS AND LEGACIES -- Economic impact analysis of events: Landsmót 2016 -- Community impacts of events: Resident expectations and experiences -- Event legacies -- PART 6. COMPARISONS AND CONCLUSIONS -- Comparing Landsmót 2016 with other equestrian events: the case of the Alltech FEI World Equestrian Games 2014 in Normandy -- Conclusions: Planning, managing and experiencing equestrian events -- Event communities.This book explains the process of managing a multispecies event, as well as the larger theoretical implications of event management, using the National Championships of the Icelandic Horse as an extended study.Special eventsIcelandManagementHorse showsIcelandHorse sportsIcelandHorse breedsIcelandIceland ponyNational Championships of the Icelandic Horse.Special eventsManagement.Horse showsHorse sportsHorse breedsIceland pony.394.2068Dashper Katherine1439751Helgadóttir Guðrún1439752Sigurðardóttir Ingibjörg1439753MiAaPQMiAaPQMiAaPQBOOK9910760497803321Humans, Horses and Events Management3602032UNINA