02916nam 22006255 450 991076029100332120251009083540.09783031420498303142049710.1007/978-3-031-42049-8(PPN)273595539(MiAaPQ)EBC30853313(Au-PeEL)EBL30853313(OCoLC)1408684246(CKB)28652803800041(OCoLC)1407312983(DE-He213)978-3-031-42049-8(EXLCZ)992865280380004120231101d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierActive Price Management Be a Price Maker, Not a Price Taker! /by Sven Reinecke, Laura Johanna Noll1st ed. 2023.Cham :Springer Nature Switzerland :Imprint: Springer,2023.1 online resource (98 pages)Business Guides on the Go,2731-4766Print version: Reinecke, Sven Active Price Management Cham : Springer International Publishing AG,c2023 9783031420481 Active Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion.This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).Business Guides on the Go,2731-4766MarketingConsumer behaviorMicroeconomicsMarketingConsumer BehaviorMicroeconomicsMarketing.Consumer behavior.Microeconomics.Marketing.Consumer Behavior.Microeconomics.658.816Reinecke Sven1437547Noll Laura JohannaMiAaPQMiAaPQMiAaPQBOOK9910760291003321Active Price Management3598242UNINA