03311nam 22006255 450 991075139000332120231014063722.09789819957002(electronic bk.)978981995699910.1007/978-981-99-5700-2(MiAaPQ)EBC30787866(Au-PeEL)EBL30787866(CKB)28505213600041(DE-He213)978-981-99-5700-2(EXLCZ)992850521360004120231014d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierBeing Bollywood Postfeminism, Celebrity Culture and Femininity in the Global South /by Viraj Suparsad1st ed. 2023.Singapore :Springer Nature Singapore :Imprint: Palgrave Macmillan,2023.1 online resource (178 pages)Palgrave Series in Asia and Pacific Studies,2662-7930Print version: Suparsad, Viraj Being Bollywood Singapore : Palgrave Macmillan,c2023 9789819956999 Includes bibliographical references and index.1. Introduction -- 2. Theoretical contexts -- 3. Young women -- 4. Wives -- 5. Mothers -- 6. The tangible shift -- 7. Conclusion.Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the diaspora. This book thus engages these actresses as global Indian celebrities who are framed and presented as contemporary urban Indian exemplars of gender via media coverage about them. The book therefore offers a robust and detailed case study of the Bollywood star system so as to demonstrate how the nuances of this unique cultural context influence the dimensions of postfeminism and celebrity culture therein. Viraj Suparsad is a post-doctoral fellow in African Feminist Imagination at The Nelson Mandela University in Gqeberha, South Africa. He holds a PhD in Media Studies from The University of the Witwatersrand in Johannesburg, South Africa. His published works look at issues relating to postcolonial femininities as they emerge in popular culture spaces in the global south.Palgrave Series in Asia and Pacific Studies,2662-7930SexGender identity in mass mediaIdentity politicsPolitical planningGender StudiesMedia and GenderPolitics and GenderPublic PolicySex.Gender identity in mass media.Identity politics.Political planning.Gender Studies.Media and Gender.Politics and Gender.Public Policy.780.71Suparsad Viraj1432817MiAaPQMiAaPQMiAaPQ9910751390003321Being Bollywood3577835UNINA