01528nam 2200493 450 991074324340332120220208112459.0981-16-6666-0981-16-6667-9981-16-6667-9(CKB)5600000000431150(MiAaPQ)EBC6874924(Au-PeEL)EBL6874924(PPN)26217586X(EXLCZ)99560000000043115020220208d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierSharing behavior of brand crisis information on social media a case study of Chinese Weibo /Changzheng Yang ; translated by Li'e Liang, Feng Yue, Hanxiong ZhuSingapore :Springer,[2022]©20221 online resource (289 pages)981-16-6666-0 Branding (Marketing)ChinaProduct managementChinaOnline social networks in businessChinaBranding (Marketing)Product managementOnline social networks in business303.482Yang Changzheng1427036Liang Li'eYue Feng Zhu HanxiongMiAaPQMiAaPQMiAaPQBOOK9910743243403321Sharing behavior of brand crisis information on social media3559743UNINA