04088nam 22006975 450 991074322190332120250417010535.0981-16-8405-7981-16-8406-5981-16-8406-510.1007/978-981-16-8406-7(MiAaPQ)EBC6995057(Au-PeEL)EBL6995057(CKB)22444521800041(DE-He213)978-981-16-8406-7(EXLCZ)992244452180004120220519d2022 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierSustainability in the Gig Economy Perspectives, Challenges and Opportunities in Industry 4.0 /edited by Ashish Gupta, Tavishi Tewary, Badri Narayanan Gopalakrishnan1st ed. 2022.Singapore :Springer Nature Singapore :Imprint: Springer,2022.1 online resource (341 pages)Print version: Gupta, Ashish Sustainability in the Gig Economy Singapore : Springer,c2022 9789811684050 Includes bibliographical references.Evolution of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic -- Sustaining Gig Economy in Industry 4.0 -- Dark Side of Gig Economy: A Legal Perspective -- Achieving SDGs Under Gig Economy -- Managing Business in Crisis: Future Implications of COVID-19.This book provides a comprehensive and contemporary source of reference for the gig economy for sustainable businesses with a focus on Industry 4.0. It covers the theoretical and practical implications of the rise of an alternative system in the era of technology-driven business entities; and explains the emergence of the gig economy as a crucial factor in devising approaches that will help in ensuring better decision making. As the COVID-19 pandemic rages on, investors and corporations are attempting to overcome the turbulence in financial markets over the past few months. Governments and economists are scrambling to mitigate the impacts of lockdowns. Many businesses have transferred to a remote working system, and the critical challenge remains to make this form of work and business productive, efficient, and sustainable. Against this backdrop, the book provides an overview of the gig economy from varied perspective such as general business and economics; ethics, governance, and legal issues; diffusion of IT in the workplace; sustainability; future of workforce and workplaces during and post-pandemic scenarios. This edited volume also highlights several challenges and opportunities for managing the diverse workforce in the prevailing situation which has no precedence. With its discussions on the impact of the gig economy on the business world, the book carries appeal for scholars in the business, human resource professionals, industry practitioners, corporates, and policy advocates interested in learning about evolution, automation, marketing, and sustainability in the gig economy.TelemarketingInternet marketingBusiness information servicesEntrepreneurshipNew business enterprisesDigital mediaDigital MarketingIT in BusinessEntrepreneurshipDigital and New MediaTelemarketing.Internet marketing.Business information services.Entrepreneurship.New business enterprises.Digital media.Digital Marketing.IT in Business.Entrepreneurship.Digital and New Media.605Gupta AshishTewary TavishiGopalakrishnan Badri NarayananMiAaPQMiAaPQMiAaPQBOOK9910743221903321Sustainability in the gig economy3560259UNINA