03693nam 22005895 450 991074113830332120200704080933.03-319-47181-310.1007/978-3-319-47181-5(CKB)3710000001010749(DE-He213)978-3-319-47181-5(MiAaPQ)EBC4778957(EXLCZ)99371000000101074920170106d2016 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierApplied Discourse Analysis[electronic resource] Popular Culture, Media, and Everyday Life /by Arthur Asa Berger1st ed. 2016.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2016.1 online resource (VIII, 201 p. 36 illus.) 3-319-47180-5 Introduction: Li’l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon.This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.CommunicationDiscourse analysisCulture—Study and teachingPopular CultureMotion picturesMedia and Communicationhttps://scigraph.springernature.com/ontologies/product-market-codes/412010Discourse Analysishttps://scigraph.springernature.com/ontologies/product-market-codes/N51000Cultural Theoryhttps://scigraph.springernature.com/ontologies/product-market-codes/411130Popular Culture https://scigraph.springernature.com/ontologies/product-market-codes/411170Audio-Visual Culturehttps://scigraph.springernature.com/ontologies/product-market-codes/413190Communication.Discourse analysis.Culture—Study and teaching.Popular Culture.Motion pictures.Media and Communication.Discourse Analysis.Cultural Theory.Popular Culture .Audio-Visual Culture.302.23Berger Arthur Asaauthttp://id.loc.gov/vocabulary/relators/aut320760BOOK9910741138303321Applied Discourse Analysis3553589UNINA