03094oam 2200505 450 991073941230332120210522174034.01-4842-6519-X10.1007/978-1-4842-6519-2(CKB)4100000011610168(MiAaPQ)EBC6414013(DE-He213)978-1-4842-6519-2(CaSebORM)9781484265192(PPN)252511107(EXLCZ)99410000001161016820210522d2020 uy 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierGoliath strikes back how traditional retailers are winning back customers from ecommerce startups /Peter S. Cohan1st ed. 2020.New York, New York State :APress,[2020]©20201 online resource (XV, 175 p. 13 illus.) Includes index.1-4842-6518-1 Part 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.-.Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times. Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson. Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.MarketingBusiness planningStrategic planningMarketing.Business planning.Strategic planning.658.8Cohan Peter S.1957-553394MiAaPQMiAaPQUtOrBLWBOOK9910739412303321Goliath strikes back3552859UNINA