04109nam 22006135 450 991073579200332120230722193339.03-031-36465-110.1007/978-3-031-36465-5(MiAaPQ)EBC30661942(Au-PeEL)EBL30661942(DE-He213)978-3-031-36465-5(PPN)272257524(CKB)27757821400041(EXLCZ)992775782140004120230722d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierSuccessful Digital Transformation Initiatives in SMEs A Relational Goods Perspective /by Anna Marrucci, Riccardo Rialti1st ed. 2023.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2023.1 online resource (94 pages)Print version: Marrucci, Anna Successful Digital Transformation Initiatives in SMEs Cham : Springer International Publishing AG,c2023 9783031364648 1 Introduction -- 2 Human Relations Importance in Modern Business: An Ontological Perspective -- 3 Relational Goods and Organization Change in 4.0 Era -- 4 Including Relational Goods within the Diffusion of Innovation Framework -- 5 Empirical Observation of the Importance of Relational Goods in SMEs -- 6 Perspective Management Strategies -- 7 Conclusions.While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they influence digital transformation success alongside innovation traits, time and communication channels. The focus for this book is SMEs, as these businesses experience greater difficulties than their larger counterparts in keeping up with the digital revolution. The authors develop the Relational Goods model to a refined DOI framework including the role of relationship and managerial support in the adoption of technologies that may transform the business. It will be of great interest to scholars and students of management, digital transformation and SMEs, as well as HRM professionals. Anna Marrucci is a PhD Candidate in Business Administration and Management at the University of Pisa, Italy. Her main research interest regards the adoption of new technologies within businesses and the analysis of digital transformation phenomena. Her research has been published in several national and international journals. Riccardo Rialti is an Assistant Professor of Management, Industry 4.0 and Digital Economy at the University of Milan, Italy. Additionally, he is an Adjunct Professor of Project Management and of Product Management at Polimoda Istitute of Fashion Marketing and Design and an Adjunct Professor of Marketing and Research Methods at the IED (Istituto Europeo di Design). He has published widely and serves in the editorial review board of several journals.Business information servicesElectronic commercePersonnel managementSmall businessIT in BusinessE-BusinessHuman Resource ManagementSmall BusinessBusiness information services.Electronic commerce.Personnel management.Small business.IT in Business.E-Business.Human Resource Management.Small Business.338.642Marrucci Anna1379216Rialti Riccardo893280MiAaPQMiAaPQMiAaPQBOOK9910735792003321Successful Digital Transformation Initiatives in SMEs3418689UNINA