02631oam 22004692 450 991079390240332120231106060148.01-351-01445-51-351-01447-11-351-01446-3978135101447210.4324/9781351014472(CKB)4100000010563899(MiAaPQ)EBC6128201(OCoLC)1114280830(OCoLC-P)1114280830(FlBoTFG)9781351014472(EXLCZ)99410000001056389920190819d2020 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe art of successful brand collaborations partnerships with artists, designers, museums, territories, sports, celebrities, science, good causes...and more /Géraldine Michel and Reine WillingMilton Park, Abingdon, Oxon ;New York, NY :Routledge,2020.©20201 online resource (297 pages)Includes index.1-138-49960-9 "Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a partnership between businesses. The Art of Successful Brand Collaborations gives tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies such as Coca-Cola, Louis Vuitton, Puma, David Beckham, Pharrell Williams. In this vivid study, the academic and practitioner author team outline deep knowledge about the advantages and economic benefits of this marketing tool. This includes improvement of the brand image, development of the brand on new markets, attracting new customers within different target groups and obtainment of new market shares. Filled with interviews from practitioners and vital academic and professional insights, this book is an essential guide for brand managers, professors and students to better understand and implement the process of successful brand collaboration"--Provided by publisher.Strategic alliances (Business)ManagementStrategic alliances (Business)Management.658.046Michel Géraldine1565366Willing ReineOCoLC-POCoLC-PBOOK9910793902403321The art of successful brand collaborations3834971UNINA04936nam 22007215 450 991073489700332120251008144937.03-031-35176-210.1007/978-3-031-35176-1(MiAaPQ)EBC30621915(Au-PeEL)EBL30621915(DE-He213)978-3-031-35176-1(PPN)272252999(CKB)27531925500041(EXLCZ)992753192550004120230707d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierArtificial Intelligence for Healthy Longevity /edited by Alexey Moskalev, Ilia Stambler, Alex Zhavoronkov1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (328 pages)Healthy Ageing and Longevity,2199-9015 ;19Print version: Moskalev, Alexey Artificial Intelligence for Healthy Longevity Cham : Springer International Publishing AG,c2023 9783031351754 AI in longevity -- Automated reporting of medical diagnostic imaging for early disease and aging biomarkers detection -- Risk forecasting tools based on the collected information for two types of occupational diseases -- Obtaining longevity footprints in DNA methylation data using different machine learning approaches -- The role of assistive technology in regulating the behavioural and psychological symptoms of dementia -- Epidemiology, genetics and epigenetics of Biological Aging: one or more aging systems? -- Temporal relation prediction from Electronic Health Records using Graph Neural Networks and Transformers Embeddings -- In silico screening of life-extending drugs using machine learning and omics data -- An overview of kernel methods for identifying genetic association with health-related traits -- Artificial Intelligence approaches for skin anti-aging and skin resilience research -- AI in genomics and epigenomics -- The utility of information theory based methods in the research of agingand longevity -- AI for Longevity: getting past the Mechanical Turk model will take Good Data -- Leveraging algorithmic and human networks to cure human aging: Holistic understanding of Longevity via Generative Cooperative Networks, Hybrid Bayesian/Neural/Logical AI and Tokenomics-Mediated Crowdsourcing. .This book reviews the state-of-the-art efforts to apply machine learning and AI methods for healthy aging and longevity research, diagnosis, and therapy development. The book examines the methods of machine learning and their application in the analysis of big medical data, medical images, the creation of algorithms for assessing biological age, and effectiveness of geroprotective medications. The promises and challenges of using AI to help achieve healthy longevity for the population are manifold. This volume, written by world-leading experts working at the intersection of AI and aging, provides a unique synergy of these two highly prominent fields and aims to create a balanced and comprehensive overview of the application methodology that can help achieve healthy longevity for the population. The book is accessible and valuable for specialists in AI and longevity research, as well as a wide readership, including gerontologists, geriatricians, medical specialists, andstudents from diverse fields, basic scientists, public and private research entities, and policy makers interested in potential intervention in degenerative aging processes using advanced computational tools. .Healthy Ageing and Longevity,2199-9015 ;19BioinformaticsBiomathematicsArtificial intelligenceComputer simulationMedical informaticsComputational and Systems BiologyMathematical and Computational BiologyArtificial IntelligenceComputer ModellingHealth InformaticsBioinformatics.Biomathematics.Artificial intelligence.Computer simulation.Medical informatics.Computational and Systems Biology.Mathematical and Computational Biology.Artificial Intelligence.Computer Modelling.Health Informatics.570.285570.113612.68028563Moskalev A. A(Alekseĭ Aleksandrovich),1976-1843986Stambler Ilia1972-1843987Zhavoronkov Alex1372932MiAaPQMiAaPQMiAaPQBOOK9910734897003321Artificial Intelligence for Healthy Longevity4426138UNINA