01963nam 2200397 450 991073438410332120230715071857.09783748936923(CKB)5600000000500291(NjHacI)995600000000500291(EXLCZ)99560000000050029120230715d2022 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierPersonality merchandising and the GDPR an insoluble conflict? /Jingzhou SunBaden-Baden, Germany :Nomos Verlagsgesellschaft mbH & Co. KG,2022.1 Online RessourceMunich Intellectual Property Law Center - MIPLC StudiesBand 423-7560-0302-7 Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one's control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one's image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR's risk-based approach.Munich Intellectual Property Law Center - MIPLC Studies ;Band 42.Data protectionLaw and legislationMerchandise licensingData protectionLaw and legislation.Merchandise licensing.346.048Sun Jingzhou1281099NjHacINjHaclBOOK9910734384103321Personality Merchandising and the GDPR3018053UNINA