03126nam 2200625Ia 450 991073372590332120250609111508.03-658-02365-110.1007/978-3-658-02365-2(CKB)2670000000371297(EBL)1317200(OCoLC)847735331(SSID)ssj0000904247(PQKBManifestationID)11447718(PQKBTitleCode)TC0000904247(PQKBWorkID)10921576(PQKB)11215146(DE-He213)978-3-658-02365-2(MiAaPQ)EBC1317200(PPN)170493474(MiAaPQ)EBC4419434(EXLCZ)99267000000037129720130314d2013 uy 0engur|n|---|||||txtccrAdvances in advertising research[electronic resource] vol. IV the changing roles of advertising /Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors1st ed. 2013.Munich Springer20131 online resource (406 p.)European Advertising Academy,ResearchDescription based upon print version of record.3-658-04216-8 3-658-02364-3 Includes bibliographical references.The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising.Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.   Contents ·         The Roles of Advertising ·         The Faces of Advertising ·         Perceptions of Advertising ·         Reception of Advertising   Target Groups ·         Researchers, students, and practitioners in the fields of advertising, communications, marketing, and media management   The Editors: Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.European Advertising Academy,2626-0328AdvertisingResearchMarketing researchAdvertisingResearch.Marketing research.659.1Rosengren Sara1763044Dahlen Micael1598446Okazaki Shintaro1763045MiAaPQMiAaPQMiAaPQBOOK9910733725903321Advances in advertising research4203293UNINA