02135nam0 2200361 i 450 CAG126694520251003044103.08860080126IT2007-7423 20120530d2006 ||||0itac50 baitaitz01i xxxe z01nModelli per i sistemi di trasportoteoria e applicazioniEnnio Cascetta[Torino]UTET università2006XIX, 727 p.ill.26 cm.TrasportiPianificazioneModelli matematiciFIRCFIC020406E380.015118COMMERCIO, COMUNICAZIONI, TRASPORTI. Modelli matematici21388.01TRASPORTI. TRASPORTI TERRESTRI. Filosofia e teoria14388.015118Trasporti terrestri. Principi scientifici. Analisi numerica22TrasportoTrasportiTrasportoCascetta, EnnioCFIV1030300707515ITIT-00000020120530IT-BN0095 IT-NA0601 NAP 93SHI $NAP 01SALA DING $CAG1266945Biblioteca Centralizzata di Ateneo1 v. (5. copia)1 v. in cinque copie 01SALA DING 388.01 CAS.mo 0102 0000061865 VMA A4 1 v.Y 20070305200703051 v. (5. copia)1 v. in cinque copie 01SALA DING 388.01 CAS.mo 0102 0000061875 VMA A4(bis 1 v. (2. copia)Y 29970305299703051 v. (5. copia)1 v. in cinque copie 01SALA DING 388.01 CAS.mo 0102 0000061885 VMA A4(ter 1 v. (3. copia)Y 20070305200703051 v. (5. copia)1 v. in cinque copie 01SALA DING 388.01 CAS.mo 0102 0000061895 VMA A4(quater 1 v. (4. copia)Y 20070305200703051 v. (5. copia)1 v. in cinque copie 01SALA DING 388.01 CAS.mo 0102 0000061925 VMA A4(quinquies 1 v. (5. copia)Y 2007030520070305 01 93Modelli per i sistemi di trasporto104516UNISANNIO05884nam 22006255 450 991073145590332120251008155017.09783031344046303134404910.1007/978-3-031-34404-6(PPN)280959885(MiAaPQ)EBC30591380(Au-PeEL)EBL30591380(DE-He213)978-3-031-34404-6(CKB)26895699300041(EXLCZ)992689569930004120230609d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierPolitical Marketing in the 2021 Canadian Federal Election /edited by Jamie Gillies, Vincent Raynauld, André Turcotte1st ed. 2023.Cham :Springer International Publishing :Imprint: Palgrave Macmillan,2023.1 online resource (xi, 162 pages) illustrations (chiefly color)Palgrave Studies in Political Marketing and Management,2946-2622Print version: Gillies, Jamie Political Marketing in the 2021 Canadian Federal Election Cham : Springer International Publishing AG,c2023 9783031344039 Includes bibliographical references and index.Chapter 1: Introduction: The 2021 Canadian Federal Election -- Chapter 2: Political Branding in a Crisis and the Shifting Strategies of the Trudeau 2021 Campaign. Chapter 3: Clowns To The Left Of Me, Jokers To The Right: Branding Challenges in the 2021 Conservative Party Campaign -- Chapter 4: The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election -- Chapter 5: Le Bloc Québécois: A Niche Party -- Chapter 6: The People’s Party of Canada and the Appeal of Anger Politics -- Chapter 7: The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election -- Chapter 8: Identity Marketing During the 2021 Canadian Federal Election -- Chapter 9: Conclusion: The Calm Before the Storm.“Political Marketing in the 2021 Canadian Federal Election provides an insightful and timely contribution to the field of political science and modern political campaigning. It provides a nice balance between practical review and detailed theoretical analysis. The book also covers several topics of growing importance both politically and academically, such as populism, identity and grievance politics, as well as polarisation and negative campaigning. As a result, the book acts as a good marker between the Canadian election campaign strategies of the past and the drastic changes we will likely see moving forward. I highly recommend this book for academics, students and practitioners alike.” --- Edward Elder, Faculty of Arts, University of Auckland, New Zealand "The 2021 Canadian federal election provided scholars with an extraordinary opportunity to study political marketing as applied during a global health crisis. From howone party galvanized the role of anger, to the hyper masculine focus of marketing the leaders through digital communications, to the challenge faced by party brands in the face of rising populist sentiment on both the left and the right, this collection sheds much needed light on the changing dynamics within the Canadian electorate and how parties use marketing tools - with varying degrees of success - to respond to them. Readers will learn much from the chapters offered here." --Anna Esselment, Associate Professor of Political Science, University of Waterloo This book will offer a fresh take on the dynamics of the 2021 Canadian federal election and differentiates from The Canadian General Election book series or other books looking at the campaign horse race and results. It will instead focus on elements pertinent to the political marketing literature. Besides chapters by leading and emerging political marketing academics from different disciplines (e.g. communications, political science, political management), the co-editors of this edited volume have solicited contributions from practitioners in different fields related to political marketing (e.g. polling). Some chapters are collaborations between leading academics and practitioners, which should be a source of new insights into dynamics of political marketing that will make this edited volume unique from others published previously. In other words, the book’s content will be taking our current understandings of Canadian political marketing in new directions. Jamie Gillies is Professor of Communications and Public Policy and Chair of the Department of Journalism and Communications at St. Thomas University in Fredericton, New Brunswick, Canada. Vincent Raynauld is Associate Professor in the Department of Communication Studies at Emerson College in Boston, Massachusetts, USA. André Turcotte is Associate Professor in Communication and Political Management at Carleton University in Ottawa, Ontario, Canada.Palgrave Studies in Political Marketing and Management,2946-2622ElectionsCommunication in politicsMarketingElectoral PoliticsPolitical CommunicationMarketingElections.Communication in politics.Marketing.Electoral Politics.Political Communication.Marketing.324.70971Gillies JamieRaynauld Vincent1982-Turcotte André1966-MiAaPQMiAaPQMiAaPQBOOK9910731455903321Political Marketing in the 2021 Canadian Federal Election3564748UNINA