02824nam 22005775 450 991072839280332120251008162007.09783031258237(electronic bk.)10.1007/978-3-031-25823-7(MiAaPQ)EBC30552318(Au-PeEL)EBL30552318(DE-He213)978-3-031-25823-7(PPN)270616993(CKB)26776192000041(EXLCZ)992677619200004120230524d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierFrontiers in Product Innovation Strategy Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future /by Diana Derval1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (137 pages)Business Guides on the Go,2731-4766Print version: Derval, Diana Frontiers in Product Innovation Strategy Cham : Springer International Publishing AG,c2023 Delivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap. .The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will particularly benefit from the self-paced online video-based learning modules provided with the innovative Book+Course format.Business Guides on the Go,2731-4766MarketingIndustrial designConsumer behaviorMarketingIndustrial DesignConsumer BehaviorMarketing.Industrial design.Consumer behavior.Marketing.Industrial Design.Consumer Behavior.658.575658.575Derval Diana1062601MiAaPQMiAaPQMiAaPQ9910728392803321Frontiers in Product Innovation Strategy3379476UNINA