03412nam 22006735 450 991072629280332120231018160800.0981-19-9099-910.1007/978-981-19-9099-1(CKB)26747786400041(MiAaPQ)EBC7248730(Au-PeEL)EBL7248730(DE-He213)978-981-19-9099-1(BIP)086416848(PPN)270614206(EXLCZ)992674778640004120230511d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierMarketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2 /edited by José Luís Reis, Marc K. Peter, José Antonio Varela González, Zorica Bogdanović1st ed. 2023.Singapore :Springer Nature Singapore :Imprint: Springer,2023.1 online resource (799 pages)Smart Innovation, Systems and Technologies,2190-3026 ;3379789811990984 Includes bibliographical references and index.The use of cryptocurrencies as a tool for the development of marketing in tourism -- Blockchain use possibilities: A systematic literature review -- Comparison of semi-structured data on MSSQL and Postgresql -- Coolhunting Canvas: a pedagogical toolkit to support trendspotting and sociocultural innovation in marketing -- Hotel Customer Segmentation Using the Integrated Entropy-CRITIC Method and the 2T-RFMB Model -- Intellectual Capital versus Competitive Advantages: Together which underlines some relevant literature?.This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.Smart Innovation, Systems and Technologies,2190-3026 ;337Internet of thingsComputational intelligenceArtificial intelligenceQuantitative researchInternet of ThingsComputational IntelligenceArtificial IntelligenceData Analysis and Big DataCommerceBusiness & EconomicsInternet of things.Computational intelligence.Artificial intelligence.Quantitative research.Internet of Things.Computational Intelligence.Artificial Intelligence.Data Analysis and Big Data.658.80028563Reis José LuísMiAaPQMiAaPQMiAaPQBOOK9910726292803321Marketing and smart technologies1902339UNINA