03243nam 22006135 450 991072628670332120230524050727.0981-9917-41-710.1007/978-981-99-1741-9(MiAaPQ)EBC30551669(Au-PeEL)EBL30551669(OCoLC)1381095188(DE-He213)978-981-99-1741-9(BIP)089230731(PPN)270614621(CKB)26769976200041(EXLCZ)992676997620004120230523d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierInnovation of Digital Economy Cases from China /edited by Jianlin Zhang, Kezhen Ying, Kanliang Wang, Zhigang Fan, Ziyi Zhao1st ed. 2023.Singapore :Springer Nature Singapore :Imprint: Springer,2023.1 online resource (474 pages)Management for Professionals,2192-810XPrint version: Zhang, Jianlin Innovation of Digital Economy Singapore : Springer Singapore Pte. Limited,c2023 9789819917402 Includes bibliographical references.Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven Business Model Innovation -- Chapter Six: Cross-Border E-commerce.This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.Management for Professionals,2192-810XElectronic commerceTechnological innovationsE-Businesse-Commerce and e-BusinessEconomics of InnovationEconomicsBusiness & EconomicsElectronic commerce.Technological innovations.E-Business.e-Commerce and e-Business.Economics of Innovation.658.514Zhang JianlinMiAaPQMiAaPQMiAaPQBOOK9910726286703321Innovation of Digital Economy3373792UNINA