03067nam 2200625 450 991072627980332120231201150719.03-031-30415-210.1007/978-3-031-30415-6(CKB)26748157300041(DE-He213)978-3-031-30415-6(MiAaPQ)EBC30545127(Au-PeEL)EBL30545127(BIP)089230722(EXLCZ)992674815730004120231018d2023 uy 0engurnn#008mamaatxtrdacontentcrdamediacrrdacarrierThe College Textbook Publishing Industry in the U. S. 2000-2022 The Search for Competitive Marketing Strategies /Albert N. GrecoFirst edition.Cham, Switzerland :Palgrave Macmillan,[2023]©20231 online resource (XXIV, 133 p.)Marketing and Communication in Higher Education Series9783031304149 Includes bibliographical references and index.1. The State of the U.S. College Textbook Industry to 2000 -- 2. The Impact of Disruption on the College Textbook Publishing Industry: 2001-2012 -- 3. The Responses of the Major College Textbook Publishers: 2013-2018 -- 4. College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019-2021 -- 5. The Future of College Textbook Publishing.This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks). .Marketing and Communication in Higher EducationEducation, HigherEdició acadèmicathubEducació superiorthubEstats Units d'AmèricathubLlibres electrònicsthubMarketing ResearchPublishers And PublishingEducation, HigherBusiness & EconomicsLanguage Arts & DisciplinesEducationEducation, Higher.Edició acadèmicaEducació superior378Greco Albert N.1945-945688MiAaPQMiAaPQMiAaPQBOOK9910726279803321The College Textbook Publishing Industry in the U. S. 2000-20223574918UNINA