03239nam 22006495 450 991072627430332120230519201259.09783031328947(electronic bk.)978303132893010.1007/978-3-031-32894-7(MiAaPQ)EBC30546733(Au-PeEL)EBL30546733(OCoLC)1379855170(DE-He213)978-3-031-32894-7(BIP)090944045(PPN)270615431(CKB)26727077500041(EXLCZ)992672707750004120230519d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in National Brand and Private Label Marketing 10th International Conference, 2023 /edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens1st ed. 2023.Cham :Springer Nature Switzerland :Imprint: Springer,2023.1 online resource (156 pages)Springer Proceedings in Business and Economics,2198-7254Print version: Gázquez-Abad, Juan Carlos Advances in National Brand and Private Label Marketing Cham : Springer,c2023 9783031328930 The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas. This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.Springer Proceedings in Business and Economics,2198-7254Branding (Marketing)EthnopsychologyCustomer relations—ManagementBrandingCross-Cultural PsychologyCustomer Relationship ManagementEconomicsBusiness & EconomicsBranding (Marketing).Ethnopsychology.Customer relations—Management.Branding.Cross-Cultural Psychology.Customer Relationship Management.658.827658.827Gázquez-Abad Juan Carlos1163844Martínez-López Francisco J846757Gielens Katrijn1359473MiAaPQMiAaPQMiAaPQ9910726274303321Advances in National Brand and Private Label Marketing3373972UNINA