01791oam 2200529 450 991071592660332120210420131333.0(CKB)5470000002516831(OCoLC)1196870784(EXLCZ)99547000000251683120200922j196812 ua 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierInfrared horizon profiles for winter conditions from Project Scanner /by Ruth I. Whitman, Thomas B. McKee, and Richard E. DavisWashington, D.C. :National Aeronautics and Space Administration,December 1968.1 online resource (125 pages) illustrations, mapsNASA/TN ;D-4905"December 1968."Includes bibliographical references (page 18).Spectral bandsnasatUpper atmospherenasatInfrared spectroscopynasatInfrared spectroscopyfastNavigation (Aeronautics)fastUpper atmospherefastSpectral bands.Upper atmosphere.Infrared spectroscopy.Infrared spectroscopy.Navigation (Aeronautics)Upper atmosphere.Whitman Ruth I(Ruth Ives),1929-1398115McKee Thomas B.Davis Richard E.United States.National Aeronautics and Space Administration,COPCOPOCLCFOCLCOGPOBOOK9910715926603321Infrared horizon profiles for winter conditions from Project Scanner3460771UNINA02668nam 2200541z- 450 9910476884903321202104271-04-078796-71-003-69185-4(CKB)5470000000567108(oapen)https://directory.doabooks.org/handle/20.500.12854/68168(oapen)doab68168(EXLCZ)99547000000056710820202104d2021 |y 0engurmn|---annantxtrdacontentcrdamediacrrdacarrierBranding Books Across the AgesStrategies and Key Concepts in Literary BrandingAmsterdam University Press20211 online resource (425 p.)94-6372-391-9 As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.Branding Books Across the AgesBelgiumbicsscc 1500 onwards to present daybicsscLiterature: history and criticismbicsscNetherlandsbicsscSales and marketingbicsscBranding, Literary Studies, Literary Institutions, Translation Studies, Reception StudiesBelgiumc 1500 onwards to present dayLiterature: history and criticismNetherlandsSales and marketingvan den Braber Hellekeedt1327337Dera JeroenedtJoosten JosedtSteenmeijer Maartenedtvan den Braber HellekeothDera JeroenothJoosten JosothSteenmeijer MaartenothBOOK9910476884903321Branding Books Across the Ages3037912UNINA