02084nam 2200481 450 991014916850332120230801231654.01-84621-114-X(CKB)2670000000521853(EBL)1620876(SSID)ssj0001407616(PQKBManifestationID)11733070(PQKBTitleCode)TC0001407616(PQKBWorkID)11410853(PQKB)11002821(MiAaPQ)EBC1620876(EXLCZ)99267000000052185320140102d2012 uy 0engur|n|---|||||txtccrCandy-coated marketing /Sheena HorganCork, Ireland :NuBooks,2012.©20121 online resource (73 p.)Description based upon print version of record.1-84621-113-1 Includes bibliographical references.Copyright Page; 1: Introduction; 2: Consumer Marketing in the 21st Century; 3: Paranoid & Permissive Parents; 4: Consumer Cottonwool Kids; 5: Can Candy-Coated Marketing be Rationed?; References; About the Author; About Oak Tree Press; Nubooks This eBook is the embodiment of a conviction that: Ethical marketing is good for business; Just as marketing for a social goal need not rule out a commercial one, marketing to children and a commercial focus are not mutually exclusive; and By taking 'collective responsibility', brands and marketers can, and should, be making a positive difference to modern childhood. Candy-coated Marketing portrays marketing to children as a widespread and often inappropriate business practice, but it also corroborates marketing's ability to evoke and elicit change. UltMarketingMarketing.658.8Horgan Sheena1372512MiAaPQMiAaPQMiAaPQBOOK9910149168503321Candy-coated marketing3403430UNINA01649nam 2200433Ia 450 991071127980332120180711121002.0GOVPUB-C13-cf9519f60ab2b03eee0bc85ba1b1a201(CKB)5470000002481220(OCoLC)959982928(OCoLC)995470000002481220(EXLCZ)99547000000248122020161006d1968 ua 0engtxtrdacontentcrdamediacrrdacarrierJust appreciable fading of the AATCC L-4 wool standard and the NBS Standard Fading Hour (SFH) /Lawrence A. Wood, Paul J. Shouse, Elio PassagliaGaithersburg, MD :U.S. Dept. of Commerce, National Institute of Standards and Technology,1968.1 online resourceNBS report ;98451968.Contributed record: Metadata reviewed, not verified. Some fields updated by batch processes.Title from PDF title page.Includes bibliographical references.Just appreciable fading of the AATCC L-4 wool standard and the NBS Standard Fading Hour Wood Lawrence A1402973Passaglia Elio808084Shouse Paul J1405275Wood Lawrence A1402973United States.National Bureau of Standards.NBSNBSOCLCOOCLCQBOOK9910711279803321Just appreciable fading of the AATCC L-4 wool standard and the NBS Standard Fading Hour (SFH)3525513UNINA