01284nam 2200361Ka 450 991069527040332120060810150103.0(CKB)5470000002368034(OCoLC)70870551(EXLCZ)99547000000236803420060810d1996 ua 0engtxtrdacontentcrdamediacrrdacarrierA game theory model of celebrity endorsements[electronic resource] /Mark N. HertzendorfRev. Feb. 1996.Washington, DC :Federal Trade Commission, Bureau of Economics,[1996]50 pages digital, PDF fileWorking paper ;no. 211Title from title screen (viewed on Aug. 10, 2006).Endorsements in advertisingMathematical modelsAdvertisingMathematical modelsEndorsements in advertisingMathematical models.AdvertisingMathematical models.Hertzendorf Mark N1384244United States.Federal Trade Commission.Bureau of Economics.GPOGPOBOOK9910695270403321A game theory model of celebrity endorsements3430286UNINA