02345nam 2200541 450 991069350180332120170821202255.0979-82-16-11615-81-4408-3092-4(CKB)2550000001351883(EBL)1779796(SSID)ssj0001333355(PQKBManifestationID)11876747(PQKBTitleCode)TC0001333355(PQKBWorkID)11385913(PQKB)10686374(MiAaPQ)EBC1779796(EXLCZ)99255000000135188320140917h20142014 uy 0engur|n|---|||||txtccrMedia literacy keys to interpreting media messages /Art Silverblatt [and four others]4th ed.Santa Barbara, California :Praeger,2014.©20141 online resource (560 p.)Description based upon print version of record.1-4408-3091-6 1-322-10646-0 Includes bibliographical references and index.Cover; Title; Copyright; Contents; Preface to the Fourth Edition; PART 1: INTRODUCTION; 1. Introduction to Media Literacy; PART 2: KEYS TO INTERPRETING MEDIA MESSAGES; 2. Process; 3. Historical Context; 4. Cultural Context; 5. Structure; 6. Framework; 7. Production Elements; Worksheet: Keys to Interpreting Media Messages; PART 3: MEDIA FORMATS; 8. Journalism; 9. Advertising; 10. American Political Communications; 11. Digital Media Communications; PART 4: ISSUES AND OUTCOMES; 12. Issues in Media Communications; 13. Outcomes; Suggested Reading; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; OPQ; R; S; T; U; V; W; Y; Z Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. Media literacyMedia literacy.302.23Silverblatt Art1352484Silverblatt ArtMiAaPQMiAaPQMiAaPQBOOK9910693501803321Media literacy3180261UNINA