01536nam 2200361 450 991068858560332120230624202842.0(CKB)5400000000043368(NjHacI)995400000000043368(EXLCZ)99540000000004336820230624d2020 uy 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierAccelerators and Colliders /edited by Ozan ArtunLondon :IntechOpen,2020.©20201 online resource (106 pages)1-83968-264-7 Includes bibliographical references and index.Since the mid-twentieth century, accelerators and colliders have been at the forefront of science and technology in the fields of space, medicine, energy, and others. This book presents sophisticated knowledge about accelerators and colliders and their crucial technological applications. With six chapters, the book presents information about currently available accelerators and colliders as well as novel schemes for future systems. Other topics covered include vacuum systems, elementary particles, and quantum chromodynamics.Colliders (Nuclear physics)Colliders (Nuclear physics)539.72Artun OzanNjHacINjHaclBOOK9910688585603321Accelerators and Colliders2185153UNINA03610nam 2200361 450 99653966810331620230718132921.0(EXLCZ)992735229620004120230711d2023 uy |fretxtrdacontentcrdamediacrrdacarrierEnseignement-apprentissage de la grammaire en langue vivante étrangère approches, outils et perspectives /sous la direction de Liliane Hodieb et Odile RacineEditions des archives contemporaines,2023.1 ressource en lignePlidam9782813004581 Faut-il enseigner la grammaire ? Et si oui, comment l'appréhender ? A quel moment ? Dans quel objectif ? A partir des quelles ressources ? Ou bien faut-il jeter la grammaire aux orties, comme certains le proposent, et ne réserver cette discipline qu'aux chercheurs et aux enseignants ? Un étudiant a-t-il besoin de comprendre "comment ça marche" pour apprendre ou bien doit-il se contenter de répéter comme un musicien sur son instrument ou un artisan avec son outil ? Faut-il laisser faire la nature comme pour l'apprentissage de la langue première ? Faut-il répondre à des questions au fil de l'eau ou construire une progression ? Faut-il se donner des objectifs modestes répondant à de situations standards du monde du travail en contexte international ou former des locuteurs qui disent ce qu'ils ressentent ? Et qu'en est-il des langues peu décrites, faiblement documentées ou moins diffusées ? Peut-on considérer que le modèle qui prévaut pour l'anglais est applicable partout ? Tout le monde peut-il se satisfaire de situations standards dans une culture internationale ? La diversité des langues, chacune avec ses difficultés particulières, les expériences antérieures des apprenants, les conditions d'apprentissage de ces derniers ainsi que leurs objectifs forment une multitude de paramètres qui viennent se confronter aux habitudes des enseignants, à ce qu'ils savent des difficultés à franchir et à leurs convictions sur la façon de les dépasser. Les quelques éclairages apportés dans cet ouvrage reflètent cette polyphonie. Toutes les langues prises ici en exemple ont en commun d'attirer des apprenants plus par curiosité culturelle ou linguistique que pour se présenter à un examen professionnel. La question des compétences dans une situation type est pour eux moins importante que l'insertion dans un groupe social et la prise en charge de ce qu'ils disent en tant qu'individus. Par-delà les modèles et les théories, cet ouvrage, propose de reconsidérer cette discipline tant décriée alors même qu'elle se remettait en question et, sous un autre nom, invitait à davantage de rigueur scientifique et méthodologique. Débarrassée de son rôle de filtre social et de considérations subjectives, peut-on de nos jours considérer la grammaire comme un outil et non comme une contrainte ? Et si oui, comment ?omme une contrainte ? Et si oui, comment ?Langues vivantesramLanguesÉtude et enseignementramGrammaireÉtude et enseignementramLangues vivantesLanguesÉtude et enseignementGrammaireÉtude et enseignementHodieb LilianepbdRacine OdilepbdBeLUBeLUBeLU996539668103316Enseignement-apprentissage de la grammaire en langue vivante étrangère3396303UNISA06007nam 2200625 450 991080623290332120200520144314.01-118-85514-01-118-85518-3(CKB)3710000000088813(EBL)1632622(SSID)ssj0001112699(PQKBManifestationID)11615186(PQKBTitleCode)TC0001112699(PQKBWorkID)11161828(PQKB)11350841(DLC) 2014000199(Au-PeEL)EBL1632622(CaPaEBR)ebr10838604(CaONFJC)MIL577408(OCoLC)870950278(CaSebORM)9781118855140(MiAaPQ)EBC1632622(EXLCZ)99371000000008881320140103h20142014 uy| 0engur|n|---|||||txtccrMobile magic the Saatchi & Saatchi guide to mobile marketing /Tom EslingerFirst Edition.Hoboken :Wiley,[2014]©20141 online resource (252 p.)Includes index.1-118-82842-9 Machine generated contents note: Foreword (Kevin Roberts, CEO Worldwide Saatchi & Saatchi) Introduction: Cannes Do 1. Knowing the Terrain Chapter 1: Living in the Screen Age Days of Future's Past The U.S. Plays Catch-up Chapter 2: Why Go Mobile-First? The Mobile Web Why? When? How? Apps vs Mobile Web Your Real-Time Water Cooler Chapter 3: A Crash Course in Mobile Camera Microphone Augmented Reality Accelerometer and Gyroscope Close-range Transmission Processing Power Mobility 2. Understanding the Essentials Chapter 4: The Four Keys to Success Mobile Intimate Social Transactional The Three Ps Checklist Chapter 5: The Sweet Spot Search Just What I Was Looking For All in the Timing Searching for the Answers Social Joining, Having and Starting Conversations More Isn't Always Merrier Look, Listen, Participate The Sweet Spot Dashboard Tools for Monitoring and Distribution: the Non-Mobile Part of Mobile. Chapter 6: Know Thyself (And Thy Audience) Know Your Persona Know Your Voice Know Your Ecosystem Know Your Audience Know Why You're There Chapter 7: Location, Location, Very Specific Location Do I Need a Location-based Component to My App? Surprise and Delight A Short Radius Goes a Long Way Cumulative Location-Tracking The Creep Factor: When Location Goes Too Far Getting Permission 3. Getting Going Chapter 8: How to Budget The Two Components of a Mobile Budget How Much Money Should I Plan to Spend on Mobile? Taking Inventory of Your Mobile Infrastructure Determining Your Budget: Rule of Thumb Complexity Equals Cost Budgeting for Staff Mobile Commerce and Budgeting for Immediate Returns Do Your Research Investing in involvement Hidden Costs The Complexity Scale Budget for Success The Power of Love / Love Don't Cost a Thing Chapter 9: Build Your Team The Research The Interviews The Selection Warning Signs So What Role Do I Play in This? Chapter 10: Interfacing With Design The Success Metric Start with What You Know: The Style Guide Getting the Ball Rolling: The Brief Fingers, Not Eyes: User Flow Diagrams and Wire Frames Do What You Gotta Do Chapter 11: Making the Stuff Know Your Scale Production Part 1: Optimize that Website! Part 2: The Appropriate Next Step What Makes a Good App? Don't Forget About Desktop! Text-Based Marketing An Ethical Law-Abiding Mobile Effort 4. Being and Staying Attractive Chapter 12: Lovemarks Mystery: What's the Story? Sensuality Intimacy Mobile Lovemarks: Lovemark-ception Chapter 13: Communication With Your Audience Keep it on the Straight and Narrow Don't Trick People! Don't Be Coy. Be Relevant. Own Up to Your Mistakes. Time to Shut it Down: Planned Obsolescence The Obsolescence Sine Curve Tell It Straight, Tell It Plain Chapter 14: Selling Everything Everywhere The Perpetual Path to Purchase Showrooming: Where Mobile and Real-World Butt Heads The Long and Winding Road Bring the Store to Them Mobile Magic 5. Ensuring Success Chapter 15: The Finish Line Legal Not Supporting Your Campaign How to Keep Interest in your Mobile App Trying to Do Too Much Chapter 16: Measuring Success Investment vs Involvement Defining the Success Metric Mobile Success as Part of the Larger Picture Finger on the Pulse Lovemarks Return on Involvement Chapter 17.1: Case Story Case Story: Chase for the Charms from Saatchi & Saatchi and Lucky Charms Chapter 17.2: Case Story Case Story: The Tori 500 from Team One and Lexus Chapter 17.3: Case Story Tag the Weather from Saatchi & Saatchi Stockholm & P&G Nordic Chapter 18: The Future The Language of Mobile The Internet of Things Augmented Everything Autonomous Autos Gaming the Gamer Data-Driven Everything Divergence Theory: The Wild World of Mobile Making Mobile Magic."A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners"--Provided by publisher.TelemarketingInternet marketingBranding (Marketing)Telemarketing.Internet marketing.Branding (Marketing)658.8/72BUS002000bisacshEslinger Tom1639370MiAaPQMiAaPQMiAaPQBOOK9910806232903321Mobile magic3982309UNINA