00948nam 2200313 450 991068857100332120230809235539.0(CKB)4920000000094395(iGPub)INOP0000491(EXLCZ)99492000000009439520210330d2017 uy 0engurcn||||m|||atxtrdacontentcrdamediacrrdacarrierAdvancing insights on brand management[Place of publication not identified] :IntechOpen,2017.©20171 online resource (212 pages)953-51-4613-0 BUSINESS & ECONOMICS / Industries / RetailingbisacshBUSINESS & ECONOMICS / Industries / Retailing.658Popoli PaoloBOOK9910688571003321Advancing Insights on Brand Management2253159UNINA