04114nam 22007575 450 991068678600332120230331152948.03-031-25145-810.1007/978-3-031-25145-0(CKB)5590000001034551(DE-He213)978-3-031-25145-0(PPN)269097406(MiAaPQ)EBC7233652(Au-PeEL)EBL7233652(OCoLC)1375555658(EXLCZ)99559000000103455120230331d2023 u| 0engurnn|008mamaatxtrdacontentcrdamediacrrdacarrierChinese Electric Vehicle Trailblazers Navigating the Future of Car Manufacturing /by Jan Y. Yang, Yunyi Gu, Zi Ling Tan1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (XIII, 134 p. 1 illus.) Business Guides on the Go,2731-47663-031-25144-X 1. Chinese EV Players: From followers to trailblazers -- 2. The history of the Chinese EV industry -- 3. An overview of the EV stakeholders in China -- 4. Electrification – Routes to the future -- 5. Smartification – the holy grail of EV -- 6 Chinese route to market -- 7. Avoiding the innovation curse -- 8. On the march to Globalia -- 9. Roadblocks to success 10. What the future has in store.From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts. Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take steps to keep up with the rapid growth of their Far Eastern competitors. Based on Simon-Kucher’s project experience, this book shows what is going on behind the Great Wall, informs readers about the latest technological trends and advances in China, and offers suggestions on what Chinese newcomers should bring with them when they come to town. Sharing valuable insights for all readers with an interest in the electric vehicle (EV) industry, this book will be particularly relevant for managers and decision-makers at Western OEMs, suppliers, and other relevant players in the automotive industry.Business Guides on the Go,2731-4766Automobile industry and tradeMarketing researchBusiness intelligenceInternational economic integrationGlobalizationMarketingBusiness consultantsAutomotive IndustryMarket Research and Competitive IntelligenceEmerging Markets and GlobalizationMarketingBusiness ConsultingAutomobile industry and trade.Marketing research.Business intelligence.International economic integration.Globalization.Marketing.Business consultants.Automotive Industry.Market Research and Competitive Intelligence.Emerging Markets and Globalization.Marketing.Business Consulting.338.476292Yang Jan Yauthttp://id.loc.gov/vocabulary/relators/aut888502Gu Yunyiauthttp://id.loc.gov/vocabulary/relators/autTan Zi Lingauthttp://id.loc.gov/vocabulary/relators/autMiAaPQMiAaPQMiAaPQBOOK9910686786003321Chinese Electric Vehicle Trailblazers3284070UNINA