02016nam2 2200337 i 450 SUN000534020181120105642.277IT67 526120020808d1967 |0itac50 baitaIT|||| |||||Dell'inadempimento delle obbligazioniart. 1218-1229C. Massimo BiancaBologna : ZanichelliRoma : Il foro italiano, 1967XXV447 p. ; 25 cmVolume presente anche nel fondo Raffaele Papa e nel fondo Tribunale.001SUN00015982001 *Commentario del Codice civile Scialoja-Branca205 Bologna : ZanichelliRoma : Soc. ed. del foro italiano, 1943-210 volumi25 cm215 Dal 1987 a cura di Francesco Galgano.BolognaSUNL000003Bianca, Cesare MassimoSUNV002815451497ZanichelliSUNV004332650Bianca, Massimo C.Bianca, Cesare MassimoSUNV001477Bianca, Cesare MassimoBianca, Cesare MassimoSUNV080046ITSOL20191104RICASUN0005340UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XV.Ea.95 bis 00FP 276292 20111115 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XV.D.14 1218-1229 00 8307 20020808 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XV.Ee.95 00FP 29595 20090209 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XV.D.14 1218-1229bis00FT 24 20091012 UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI GIURISPRUDENZA00CONS XV.d.14 1218-1229ter00FT 26 20091013 Dell'inadempimento delle obbligazioni195717UNICAMPANIA02979nam 2200457 450 991068259940332120230529040931.09783658397173(electronic bk.)978365839716610.1007/978-3-658-39717-3(MiAaPQ)EBC7211658(Au-PeEL)EBL7211658(CKB)26271120600041(DE-He213)978-3-658-39717-3(PPN)269098682(EXLCZ)992627112060004120230529d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierPractice-oriented marketing basics - instruments - case studies /Ralf Kreutzer1st ed. 2023.Wiesbaden, Germany :Springer,[2023]©20231 online resource (564 pages)Print version: Kreutzer, Ralf T. Practice-Oriented Marketing Wiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH,c2023 9783658397166 Includes bibliographical references.General principles of marketing -- Marketing planning and marketing research -- Marketing goals -- Marketing strategy -- Marketing instruments -- Development of a cohesive marketing concept -- Marketing controlling -- Marketing organization.This book introduces the fundamentals of marketing and is consistently oriented to the following guiding ideas: Ensuring a consistent transfer of theoretical approaches into practical implementations throughout all chapters. Integration of a variety of examples in order to make marketing directly comprehensible at all times. Clear presentation of goals, strategies, instruments and psychological explanations of marketing. A marketing book that has been consistently developed with and for its target group. The Author Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. This book is an adapted translation of the original German 6th edition Praxisorientiertes Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2022. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised primarily in terms of content by the author, so that the book will read stylistically differently from a conventional translation.MarketingMarketing.658.8Kreutzer Ralf1253475MiAaPQMiAaPQMiAaPQ9910682599403321Practice-oriented marketing3373328UNINA