00985nam 2200361 450 991082400780332120230814224017.00-7022-6178-5(CKB)4100000005879742(MiAaPQ)EBC5488883(EXLCZ)99410000000587974220200214d2018 uy pengurcnu||||||||txtrdacontentcrdamediacrrdacarrierAn open book /David MaloufSt Lucia, Queensland, Australia :University of Queensland Press,[2018]©20181 online resource (103 pages)0-7022-6030-4 Australian poetry21st centuryAustralian poetry821.92Malouf David176152MiAaPQMiAaPQMiAaPQBOOK9910824007803321An open book3940302UNINA03761nam 22006375 450 991068258650332120251008145112.03-031-26178-X10.1007/978-3-031-26178-7(MiAaPQ)EBC7213772(Au-PeEL)EBL7213772(CKB)26257665300041(DE-He213)978-3-031-26178-7(PPN)269094911(EXLCZ)992625766530004120230311d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierCustomer Success Management Helping Business Customers Achieve Their Goals /by Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti1st ed. 2023.Cham :Springer International Publishing :Imprint: Springer,2023.1 online resource (108 pages)Management for Professionals,2192-810XPrint version: Kleinaltenkamp, Michael Customer Success Management Cham : Springer International Publishing AG,c2023 9783031261770 Includes bibliographical references and index.Chapter 1 The Rise of a New Business Function: Customer Success (Management) -- Chapter 2 Customer Success and Customer Success Management -- Chapter 3 Customer Success Management Drivers -- Chapter 4 Value-Based Selling -- Chapter 5 Solution Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the Customer Value Proposition -- Chapter 8 Customer Advocacy -- Chapter 9 Customer Success Management Outcomes -- Chapter 10 Customer Success Management Structures -- Index.End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries. This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward customer success managers. Furthermore, it also shows how CSM differs from and, at the same time, relates to existing customer-related management concepts such as value-based selling, key account management and customer relationship management. The presented insights are not only relevant for customer success managers, but also for those aiming at such a position in the future. The bookis also useful for supplier and customer representatives who are connected with customer success management activities in their daily business.Management for Professionals,2192-810XCustomer relationsManagementTelemarketingInternet marketingConsumer behaviorCustomer Relationship ManagementDigital MarketingConsumer BehaviorCustomer relationsManagement.Telemarketing.Internet marketing.Consumer behavior.Customer Relationship Management.Digital Marketing.Consumer Behavior.905Kleinaltenkamp Michael1153131Prohl-Schwenke KatharinaElgeti LauraMiAaPQMiAaPQMiAaPQBOOK9910682586503321Customer Success Management3077440UNINA