02789nam 2200553 450 991067988190332120230421043822.01-85418-590-X(CKB)1000000000336987(EBL)309036(OCoLC)171581751(SSID)ssj0000079791(PQKBManifestationID)12014997(PQKBTitleCode)TC0000079791(PQKBWorkID)10097171(PQKB)10185892(MiAaPQ)EBC309036(EXLCZ)99100000000033698720181009d1998 uy 0engur|n|---|||||txtccrTechniques for ensuring PR coverage in the regional media an insider's view /Michael ImesonLondon :Thorogood,[1998]©19981 online resource (114 p.)A Hawkesmere special briefingDescription based upon print version of record.1-85418-019-3 The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the howAppendix 1: Case studiesAppendix 2: The Press Complaints CommissionThe regional media are vibrant and growing, attracting bigger and better audiences and producing better programmes and better publications - offering substantial PR opportunities at every level. But opportunities are often missed, partly because the PR industry often underplays the potential impact the regions can have and still considers that national media coverage is sufficient. This is short-sighted. Even the simplest campaign will achieve more space and airtime in the regions if the requirements and attitudes of those in the regional media are considered at an early stage. Some of thIndustrial publicityJournalismMass mediaIndustrial publicity.Journalism.Mass media.659.2963498Imeson Michael1012257MiAaPQMiAaPQMiAaPQBOOK9910679881903321Techniques for ensuring PR coverage in the regional media2349379UNINA