03164nam 2200577Ia 450 991067978970332120240515191957.097804620934680462093468(CKB)1000000000724412(SSID)ssj0000332397(PQKBManifestationID)11232202(PQKBTitleCode)TC0000332397(PQKBWorkID)10334157(PQKB)11409534(MiAaPQ)EBC3017155(PPN)170252205(FR-PaCSA)45003856(FRCYB45003856)45003856(BIP)33868913(EXLCZ)99100000000072441220080423e20082006 uy 1engurcn|||||||||txtccrThe marketing code /Stephen BrownLondon Marshall Cavendish Business2008398 pBibliographic Level Mode of Issuance: Monograph9789814312226 9814312223 9781905736829 1905736827 Includes bibliographical references.Cover -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Chapter Seven -- Chapter Eight -- Chapter Nine -- Chapter Ten -- Chapter Eleven -- Chapter Twelve -- Chapter Thirteen -- Chapter Fourteen -- Chapter Fifteen -- Chapter Sixteen -- Chapter Seventeen -- Chapter Eighteen -- Chapter Nineteen -- Chapter Twenty -- Chapter Twenty-One -- Chapter Twenty-Two -- Chapter Twenty-Three -- Chapter Twenty-Four -- Chapter Twenty-Five -- Chapter Twenty-Six -- Chapter Twenty-Seven -- Chapter Twenty-Eight -- Chapter Twenty-Nine -- Chapter Thirty -- Chapter Thirty-One -- Chapter Thirty-Two -- Chapter Thirty-Three -- Chapter Thirty-Four -- Chapter Thirty-Five -- Chapter Thirty-Six -- Chapter Thirty-Seven -- Chapter Thirty-Eight -- Chapter Thirty-Nine -- Chapter Forty -- Chapter Forty-One -- Chapter Forty-Two -- Chapter Forty-Three -- Chapter Forty-Four -- Chapter Forty-Five -- Chapter Forty-Six -- Chapter Forty-Seven -- Chapter Forty-Eight -- Chapter Forty-Nine -- Chapter Fifty -- Chapter Fifty-One -- Author's Note.b]Sometimes you have to kill to make a killing /b]Forget organizational parables, forget corporate satires and business fiction. At last a management thriller has arrived. A critically acclaimed high-suspense novel that reveals thesecrets of 21st century marketing. I read i]The Marketing Code /i] from beginning to end in one sitting. I had to know how it turned out. It shows great imagination, clever plotting, and a Rabelaisian scale of outrage and wit. -Professor Philip Kotler, marketing guru.Other titles by Stephen Brown: i]The Customer KeyAgents and DealersFail Better /iMarketingFictionConspiraciesFictionMarketingConspiracies823.92Brown Stephen1955 March 23-117558MiAaPQMiAaPQMiAaPQBOOK9910679789703321The marketing code2401114UNINA