00544oas 2200181z- 450 9910679398003321(CKB)3420000000002186(EXLCZ)99342000000000218620180319cuuuuuuuu -u- -engInternational Journal of Applied Marketing & ManagementPublishing India GroupRefereed/Peer-reviewed2455-0132 JOURNAL9910679398003321International Journal of Applied Marketing & Management3079164UNINA