02300nam 2200565 450 991067847320332120230607220838.01-280-17403-X97866101740341-4237-2126-81-85418-442-3(CKB)1000000000336918(EBL)309047(OCoLC)174132408(SSID)ssj0000079324(PQKBManifestationID)12006824(PQKBTitleCode)TC0000079324(PQKBWorkID)10066259(PQKB)10544720(MiAaPQ)EBC309047(EXLCZ)99100000000033691820181009d2001 uy 0engur|n|---|||||txtccrThe commercial exploitation of intellectual property rights by licensing /Charles D. DesForgesLondon :Thorogood,[2001]©20011 online resource (239 p.)Thorogood professional insightsDescription based upon print version of record.1-85418-285-4 About the author; Preface; Contents; 1. What is licensing?; 2. Licensing and business strategy; 3. How to identify a licensor/licensee; 4. Financial issues; 5. Regulatory framework; 6. Structure and terms of licensing agreements; 7. Negotiation of licensing agreements; 8. Specific problems that can be encountered; 9. Managing a licensing operation; 10. Typical examples of licensing agreements; AnnexesThis Report will show you - whether as licensor or licensee - how to identify and secure profitable opportunities, strategies and techniques for negotiating the best agreement, and finally the techniques of successfully managing a license operation.Thorogood professional insights.Intellectual propertyLicense agreementsIntellectual property.License agreements.346.41048Desforges Charles D.1015780MiAaPQMiAaPQMiAaPQBOOK9910678473203321The commercial exploitation of intellectual property rights by licensing2373501UNINA