02827nam 2200481 450 991067826030332120230524165420.09783031245916(electronic bk.)978303124590910.1007/978-3-031-24591-6(MiAaPQ)EBC7209293(Au-PeEL)EBL7209293(CKB)26240818600041(DE-He213)978-3-031-24591-6(PPN)269094881(EXLCZ)992624081860004120230524d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierDigital pricing a guide to strategic pricing for the digital economy /Frank Frohmann1st ed. 2023.Cham, Switzerland :Springer Nature Switzerland AG,[2023]©20231 online resource (343 pages)Management for professionalsPrint version: Frohmann, Frank Digital Pricing Cham : Springer International Publishing AG,c2023 9783031245909 Includes bibliographical references.Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology. .This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.Management for professionals.PricingPricing.810Frohmann Frank1343534MiAaPQMiAaPQMiAaPQ9910678260303321Digital Pricing3067790UNINA