02303oam 2200541 450 991067764220332120190911100039.01-119-20789-41-118-48468-11-283-94109-01-118-48469-X1-118-48470-3(OCoLC)816499200(MiFhGG)GVRL8FLP(EXLCZ)99267000000031663520121024d2013 uy 0engurun|---uuuuatxtccrGrow the core how to focus on your core business for brand success /David Taylor1st editionChichester, West Sussex, U.K. John Wiley & Sons Ltd.2013Chichester, West Sussex :Wiley,2013.1 online resource (xvi, 237 pages) illustrations (some color)Gale eBooks"A brandgym book"--Cover.1-118-48471-1 Includes bibliographical references and index.pt. I. Why grow the core? -- pt. II. Grow the core principles -- pt. III. Grow the core workouts -- pt. IV. The grow the core workplan. Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, there's very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brBrand name productsManagementProduct managementStrategic planningBranding (Marketing)Brand name productsManagement.Product management.Strategic planning.Branding (Marketing)658Taylor David1964-892603MiFhGGMiFhGGBOOK9910677642203321Grow the core3071901UNINA